Dont be a busy fool !!

Hi everyone

I don't know about anyone else in the mobile sector but I have a fair amount of business through the summer holidays. This consist of regular waxers, tanning and people wanting to spend real time and money on some proper pampering.
I've not run a single new offer through the holidays and have still been ticking over very nicely.

I plan on running a back to school offer but just on 2 treatments and if experience is anything to go by giving something for free rather than lots of treatments all with money off will bring you much more returning business.

Then there are the wide eyed, selfie loving, everybody's friend therapists that are breaking their backs cutting prices on all treatments to fill their diarys with customers wanting a bargains that either won't come back or will only come back if the price is right. Yes they are busy but they are not recouping enough money on gel manicures or facials essentially leaving them out of pocket therefor being busy fools.

Example :- Buy an express mani/pedi priced at £22 for both + £5 for gel polish( minimal products are used in these treatments and take no longer than 30 mins each) and get a free full body massage worth £39, again very little outlay in terms of costing but the client receives a free treatment saving them money. You use your brain with these clients, if using gel polish there is possibilities for rebook for removal and reapplication, reccomending regular back neck and shoulder massage means a returning customer, the possibilities are endless.
If there is a full menu with 10 or 20% off there is a lot of choice  which puts people off and you appear cheap, there is nothing wrong with a bargain but bargain hunters will look for someone cheaper than you and most of the time are full of complaints. Getting too familiar with your clients can be a bad idea too and may lead to some major puss taking on their behalf, we all know someone who says "my friend is a hairdresser and does it cheap/for free" don't fill your diary with people who aren't willing to pay full price, offering free treatments in return for reviews and reccomendation is a great idea if you are select but other than that keep the offers clean crisp and guenuine.

No one wants to be a busy fool so think about what you are doing and planning, the business will come to you, and when every Tom dick and Harry is offering the same thing at rock bottom prices and a fully booked just think to yourself it's not sustainable, build yourself a viable business not a value business.

We've all been there thinking how do they do it and if you look at the truth behind it all they can't !!

Lots of love

Mrs G xxx