Hello fellow Beauties.
Recently I have been doing a lot research into marketing my business, I have been out there for a while now and with very little advertising I am recieving a fair amount of business. The trouble started when I noticed that everyone (bar a couple of exceptions) always wants 'a bargain' I think this is because in our area there are a few mobile therapists and they are all getting into pricing wars with each other. This is not me. I don't offer a cheap service therefore you will have to pay good money for what I offer. There lies additional problems when A, I dont "own" a salon and B, my self confidence needs work. I began thinking that there has to be a way to market my business so that I get regular FULL paying clients. This also means I have to learn to market myself, thats a scary thought to me well to anyone who shares the lack of self confidence. I know I'm good at what I do, my client care is second to none and that I offer something a bit differernt to mobile clientele, How do I convince potential clients of that.
Along came Hollie.
Now I don't know if there is a boom in the industry where by Beauty business marketing is "The thing" at the moment, Or if I found it because I was looking but there is information everywhere., especially regarding growing your business. Hollie Power wasn't the first one I had seen but her presence really struck me. Her honesty about struggling when she first got started, how she has grown her business and the fact that when I implemented small changes suggested into my business I saw a change straight away. This lady gave me such inspiration to change how I market myself because after all people are buying a piece of me when they buy thier treatments. Hollie offers membership into "The Beauty Project" and whilst this wasn't for me I wasnt going to let that stop me, She has shown me that I have knowlage that others don't, I dont mean other therapists I mean the people who use them, that is why they come to us, I need to shout it from the roof tops, and shout I shall.
I got inspired and have since been using the techniques in the videos and other forms of marketing I have come across and each day I see a change in myself and my business. I am scouring the internet to find out every marketing secret people will share with me and have some very exciting changes underway. I'm going for a big relaunch, it's time everyone knows how good I am at what I do. It's harder work than I thought but I love that I can do it myself breaking it down into manageable chunks makes it less over whelming. I am going to be using every free resource available to me and paying good money for the things that are important or that I don't have the skill for and I'm sure I will take you on the journey with me.
Step one for me was creating a logo. Now for those of you that have design skills you could do this yourself but I don't. I would prefe to use local business and wan't something that is mine that no one else can use. The wheels are already in motion for that and as soon as it is done it will make an appearance on my blog thats for certain.
That's all for now
Lots of love
Mrs G xxx
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