Hello everyone
The sun is shinning here in the garden of England and it must of had a positive affect on my thought process because, as the kids are running round the garden soaking each other with water I found inspiration to write a blog post. Whatever works I guess.
Pricing my treatments has been a really hard process because you have to take into account all of the surrounding factors.
The first thing for me is that I am fairly newly qualified, Updateing my repertoire monthy almost.
The second is that mobile therapists are 10 a penny in this area so I need to be at least competitive, however I offer an entirely different service to the majoritiy of them. Having completed full courses as apposed to the short day courses that are available put me a little ahead on the knowlage front also. You get what you pay for after all.
I am not a salon but I also offer ant 'at home' service where I am working from my converted dining room, I'd say at least 60% of the time. This itself incurs over head costs in the form of, electricity, water and the constant redecorating to keep everything look professional and fresh. I want my clients to return happily.
I stalked the local competition looking at thier websites, flyers and shop windows. I realise that is unreasonable to expect people to pay the same sort of prices that they would in a salon as it is just not the same, on the other hand how any of these mobile therapists make any sort of a living is beyond me as they are all too busy playing the pricing war game that it is imposible to earn a wage.
I had to set a price point that was fair yet reflects the fact that when you come to me you get more than just a file and paint. In fact that is a service I just dont offer, if you want a cheap service you go to a cheap therapist in my opinion. I work out all of my costs down to the last penny per treatment, I double the cost price then add how much I want my hourly rate to be, it's that simple. If you earn £10 per hour as a cleaner why would you charge £3 per hour to give someone the benifit of your expertise when treating them to a luxury facial, it makes no sense. I have found that this puts me at a real prime spot in the market, I undercut salons, because I dont have the added costs of running a salon but I am slightly more expensive than a lot of the other mobile therapists.
This really works for me and keeps my passion for the job alive as I have worked hard to get to the standard I am at now, I do not want it to be de-valued by being cheap. The service I offer means that every client that walks through my doors rebooks because they get what they pay for. Salon service at home.
Don't cheapen yourselves. If you are knowlageable, skillfull and you take care of each and every client they will return to you and tell all thier friends how good you are. All you need now is some excellent marketing and some positivity and you will be running a successful business in no time. TRUST ME.
I hope this has given you some inspiration.
Lots of love
Mrs G xxxx
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